How to play Concentration
In the 1960s, there was a really popular game show of this name, and this is a clever variation. There are also various children’s games with the same concept, since it’s essentially a matching game. It offers a fun way to review things like products, taglines, advertising concepts, etc. To begin, create 30 tiles (or papers), and on the back of each write or have an image of a certain thing. The trick is that two of the tiles have the same thing on them - they’re a matching pair. Unlike a memory game where there are several matching pairs, this game has just one pair, while all the other tiles are unique. Have each team member take a turn flipping two tiles. Everyone should pay attention so that they can try to remember what’s underneath.
The person who flips two of the same tiles and uncovers the pair wins. This game is also a really good memory-jogger, and you can up the educational ante by having people describe something about what’s on the tile. For example, if a consumer goods company wants to have employees review a new product line, they can show pictures of products only and each person must state what the product is and one selling point about it. Remember, you’ll need a fairly big space, a board or floor to place the tiles, and big enough tiles that everyone can see.
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Seriously fun: 19 Marketing games for your team
Marketing games improve product development, pricing & communication skills. These interactive activities foster creativity, teamwork, strengthen overall morale