Sales team games
Knowledge-based quizzes
If your company is especially reliant on customer loyalty, then anything you can do to increase dedication is a smart move. You can put together a quiz for your biggest fans to take to prove they know your business better than anyone. For example, an athletic shoe brand may have a timeline of shoe designs going back 20 years, and whoever can properly label the timeline is a winner. Or, a television show might put together a quiz about the TV characters and their history. Though radio is not as popular as it once was, many stations used to engage in a form of this loyalty testing by sharing codes throughout the day. If someone could call in with all the codes (to prove they listened all day), they were a winner. This adds another layer of fun and excitement for customers, and works particularly well for consumer goods that tend to have high degrees of repeat business.
Instant win games
Instant gratification is a powerful motivator for most people. If you want people to buy more of your product, try putting together a game where they can find out if they won or lost immediately. For example, having people scratch to win, spin a wheel, or pull a lever on a slot machine are all simple actions that could result in an exciting prize for your customers. It can be as simple as a retail store putting together a wheel to spin that has various prizes or discounts attached, and asking each customer if they want to give it a whirl. If you put it near the front of your store, you may be surprised how many people stop in. Make sure to promote it (and the winners) on social media for even more traction.
Marketing charades
Charades can be fun and helpful in almost any scenario, and business is no different! For this version, divide the team into two groups. Then have each group get a product, slogan, or promotional tactic to act out, while the other team guesses it. You can focus on products from your company or overall marketing concepts like social media. Keep in mind: the more vague the idea, the harder it will be to act out! You may want to use a charades generator found online to help come up with unique ideas.
Concentration
In the 1960s, there was a really popular game show of this name, and this is a clever variation. There are also various children’s games with the same concept, since it’s essentially a matching game. It offers a fun way to review things like products, taglines, advertising concepts, etc. To begin, create 30 tiles (or papers), and on the back of each write or have an image of a certain thing. The trick is that two of the tiles have the same thing on them - they’re a matching pair. Unlike a memory game where there are several matching pairs, this game has just one pair, while all the other tiles are unique. Have each team member take a turn flipping two tiles. Everyone should pay attention so that they can try to remember what’s underneath. The person who flips two of the same tiles and uncovers the pair wins. This game is also a really good memory-jogger, and you can up the educational ante by having people describe something about what’s on the tile. For example, if a consumer goods company wants to have employees review a new product line, they can show pictures of products only and each person must state what the product is and one selling point about it. Remember, you’ll need a fairly big space, a board or floor to place the tiles, and big enough tiles that everyone can see.
Mock commercials
This activity is the opposite of a quick office game. It requires some time and preparation, but is worth it! Have employees choose a product or service and then create a commercial to sell it. You’ll need a space for everyone to act in, plus recording devices and a way for everyone to watch. Some companies add another layer of complexity by using two bowls. Each bowl has several slips of paper with a word written on it. In one bowl is the style of commercials, such as humorous, scary, or emotional. In the other bowl is an object, such as soda or a copy machine. Have each group pick one paper from each bowl and base their commercial on that. So, you might have one group that creates a scary commercial about a copy machine. Doing it this way necessitates more creativity and often leads to a lot of laughs.
The super story
This is another game focused on group wordplay, and one that can be done virtually as well as in person. It’s also really fun, so a great exercise for boosting team morale. To begin, let each person know they’ll take a turn as the story-teller. They should grab an object around them - like a pen or pad of paper - and spend one minute telling the most exaggerated story they can come up with around the object. For example, if their object is a pen, they might talk about how this was the pen used to sign a deal for the most famous athlete in their city. It’s also a game that puts people on the spot and makes them come up with something under pressure, so it’s an especially helpful activity for management level team members.
"Suddenly” story
This is a fun game that brings out lots of creativity and improves communication. Have your team sit in a circle and instruct everyone that they will get to share 3 sentences only. Choose a person to start, and they’ll share their 3 sentences. Once finished, they should say “suddenly!” and then the next person in the circle takes their turn. This cycle continues until you reach the last person in the group, who should conclude the story. For a twist, you can have people make up a completely fictional story, or include real-world information to form a realistic narrative. This makes it amusing but also helps with overall story-telling, which is a key part of effective marketing
Movie elevator pitch
You may have heard of an “elevator pitch”, where people have a brief summary prepared in advance about what they do, or what their company does. This is an important skill for everyone to have for networking and connecting with other professionals. This game helps workers to practice these skills and get a little creative in the process. Start by choosing a movie and then asking employees to create a short elevator pitch regarding something present in the movie. For example, they might want to create a pitch based on Batman’s mask or an engagement ring from your favorite rom-com. See how everyone incorporates innovative marketing strategies and descriptions into their elevator pitches.
Restaurant pricing
“Price” is one of the four Ps of marketing, but is an often overlooked element. An exercise that helps your team to come up with a pricing strategy and see how it impacts overall revenue can be really helpful. This game takes about 45 minutes and you’ll need someone who is an Excel whiz to document the numbers portion. To begin, come up with a menu of items for your “restaurant”. You’ll also need an Excel or Google Sheet that has rows for each item, and columns to place cost of goods, price, number sold, and margin. The goal of your group is to come up with pricing for each item that nets a great profit. However, they need to be realistic about things like the cost to make each item and how many people will buy it. If the price gets too high, they should plan to have less customers. This can start a great conversation on pricing strategy overall. How high does the price need to be before customers turn away? How low can you keep prices while still getting a decent margin? Using a template that has formulas built in means your team can just plug in different numbers to come up with several scenarios. This is a great way to drive home the point that even small price changes can make a big difference on the bottom line.
The five-minute pitch
This exercise helps with marketing skills as well as presentation and communication capabilities. It’s a risk-free and comfortable way for even your shy team members to practice talking in front of others. Start by dividing your team into small groups or pairs, and then give each group a random object from around the office (such as a notebook or coffee cup). Set a timer and give each group or pair 5 minutes to pitch the product to the room. If you want to add a competitive element, you can have a judge or panel of judges that will ultimately choose a winner. Otherwise, just let each team pitch with their allotted time and see how creative everyone can be.
Puzzle stations
Transform your office into a puzzle paradise! Puzzle stations are strategically placed around the workplace, offering employees a mental workout during breaks. It's like a treasure hunt for your brain, with puzzles ranging from crosswords to brainteasers waiting to be conquered.Puzzle stations provide a refreshing break from screens, encouraging mental agility and problem-solving skills. Employees can collaborate, share tips, and revel in the satisfaction of cracking a challenging puzzle. It's a break that stimulates the mind and promotes a sense of accomplishment.
DIY Stress balls
Brace yourselves; it's time to embark on the stress-busting adventure of crafting your very own stress balls. Balloons, flour (or any chosen filling), and a sprinkle of creativity are your tools of the trade. It's DIY therapy with a squishy twist - creating a stress ally that fits snugly on your desk.This hands-on activity is a break from the norm. When employees bond over creating a stress release, the activity turns into camaraderie, creativity, and a therapeutic crafting session. The end result? A desk buddy that's ready to take on stress, one squish at a time.
Value vs. feature
Knowing the difference between a feature and a benefit is essential, especially for more complex offerings like technology or industrial supplies. To begin with, everyone will need to review a document or a matrix that lists features as well as the benefits associated with each (obviously this is something you’ll need to prepare in advance if you don’t already have something like this created). Then, bring your group together for a virtual meeting and run through the different features or benefits. Pick them randomly so there’s no pattern. After you share one, participants should chime in with whether that was a feature or a benefit. Finally, host a discussion about how easy or difficult the process was, and how people can better differentiate in the future.
Cold call bingo
A light-hearted game that can help with dreaded cold calling skills is bingo. For this activity, you need to break up more senior sales people from less experienced ones. You’ll have two groups (senior and junior). Give each junior participant a bingo card with 24 sales-related prompts. Have the junior reps listen to the more senior ones make calls and fill in their bingo cards accordingly.
Trade-up game
Negotiation is a crucial part of successful selling, and this game is a great way to practice. The objective is to trade for better objects than what you currently have at hand. Start by passing out basic items such as office stationary, a stapler, or a soda from the fridge. Then, let everyone talk to others and try to trade for something they deem as better. Whoever ends up with the best product wins the game - since obviously they were able to finagle their way into better items. Afterward, it’s a good idea to ask the top players how they performed so well and what negotiation tricks they might share.
Product descriptions
Choose a random item within your reach and give each player up to 60 seconds to pitch to other participants.
Pitch Scattegories
In this classic family game, players compete by listing down words that start with the same letter. Make a sales-training version where you can hone more business development skills. You’ll need a letter spinning wheel, pens, and paper.
Sell me this pen
One of the most popular sales training activities and a simple workplace competition, in this game you simply hand each person a pen and have them take a turn selling it to the larger group. What is the sales pitch? What are the questions and objections? Who has the best selling points? After the activity, have a discussion about what stuck out to everyone - what worked and what didn’t. Not only does this force people to get more comfortable with public speaking, but everyone can learn some new tricks, too.
Flight seat partner
A really simple activity, this game teaches people how to proactively engage new people. Everyone will need a pen and paper.
Stranger conversation practice
Boost team confidence by practicing talking to people you don’t know well. Pair people up in groups of two and then give them a few prompts. Their objective is to learn this information from each other using a natural dialogue. For example, maybe the goal is to learn about their favorite international cuisine, or their favorite place to vacation. It’s great practice for having an objective in mind and then being creative about how to get there.
Cold call point system
For an ongoing game that will add some fun to the daily routine, start a cold calling point system. Take five minutes out of each day and have employees record their cold calls. It can be really fun to see points add up over time and learn from each other. Keep a whiteboard or other points-tracking system in view so everyone can get a status.
Sales sleuthing
This is a great activity for learning more about probing questions, uncovering the things that aren’t being said, and building rapport with prospects - all valuable skills in the sales process!
Pitch tournament
An important part of selling is understanding customer needs: what they want or what drives them to buy something. Help your team to hone these skills by pitching items to you or another panel of judges. Pick a few regular objects, such as things from around the office. Then, pair people up (or work as individuals if your group is already small) and have them take turns pitching the item to your judges. Give everyone a few minutes to come up with a unique presentation and make sure they understand the product. Add a prize for the winner to up the ante a bit.
Dice game
Sales is a numbers game, and the more thoroughly that your reps understand this, the more motivated they'll be to keep making calls and taking meetings. You’ll need teams of 8 players, so either keep your group small or break larger groups into smaller ones. Give each 8-person team one dice and a timer (set to 30 seconds). Have each person take a turn rolling and have one “secretary” in the group write down the results for every roll. In particular, they should write down each time someone gets a “6”, and record how many tries it takes to get that result. The key is that the players can roll as many times as they want in the 30 second interval. You’ll quickly see people moving a lot faster in order to have more tries at getting the “6” - just the way the overall sales process should work. The faster you move, the more prospects you have, and the more likely you are to get your desired result. It’s a quick visual representation to drive home what makes a truly productive sales person.
Most difficult prospect
Every sales person has come across a prospect that is full of objections and generally makes their job harder. The better that people are able to deal with such individuals, the more effective they will be at a sales job. Sort people into pairs and have them act out a sales meeting, with one of them playing the role of a difficult prospect. That individual should impersonate the toughest prospect they have come in contact with, rolling out all the usual objections and talking points, while the other person tries to overcome them and answer questions. Then, bring everyone back together for a discussion about how the conversations went. Everyone will have something to learn about how to deal with their next challenging sales meeting.
Name that product
Remember the memory games that you used to play as a child? A variation of this activity can help new hires to learn about your product offerings. You don’t need anything besides a pen and paper! Begin by making a list of the products that your company sells. On the same page, list product features and price points. Then, on separate papers, write a short product description for each of the items. Have sales reps match the products with the short descriptions. Or, as another variation, instead of descriptions you can use customer needs or wants, or another indicator that would help people to better understand your product breadth and keep them straight.
Sales game show
Making a game out of training is a great way to get people more excited about the subject matter. And which game is better than Jeopardy? A quiz show format is an innovative way to introduce new material and understand how much your team has absorbed.
