Seriously fun: 19 Marketing games for your team
Marketing games improve product development, pricing & communication skills. These interactive activities foster creativity, teamwork, strengthen overall morale
Marketing games improve product development, pricing & communication skills. These interactive activities foster creativity, teamwork, strengthen overall morale
This quick team-building activity breaks large groups into pairs, giving them three minutes to talk about anything other than work. Whether it’s their favorite hobby, vacation plans, or a fun fact about their pet, the goal is to find connections outside the office. After three minutes, everyone rotates to the next partner, continuing until all participants have met.Speed networking helps people break the ice quickly and can lead to lasting friendships. It’s an excellent way for new hires to get to know their coworkers or for team members who don’t usually interact to find common ground. Since the conversations are short, it keeps things moving and avoids any awkward pauses, making it an easy and effective way to strengthen team bonds.
In this activity, teams are tasked with coming up with the worst possible solutions to a business problem. Whether it’s “replace all employees with robots” or “sell ice cream in the middle of winter,” the goal is to think outside the box in the worst possible way. This activity allows people to bond through humor while also getting them to think creatively about real solutions. Reverse engineering these bad ideas often leads to practical and effective ones.This is a fun twist on the traditional brainstorming session because it encourages people to loosen up and not be afraid of making mistakes. By focusing on what not to do, participants are more willing to take risks, which often leads to the discovery of innovative ideas.
Start with a random sentence, and each person in the group adds one more, crafting an unpredictable and often hilarious story. The key here is to embrace the absurdity and let creativity flow without overthinking it (or without using any materials!). As the story moves around the room, everyone gets a chance to contribute, which often leads to surprising twists, unexpected endings, and lots of laughter. It’s a great way to loosen up the atmosphere and let everyone feel comfortable being a little silly, which can lead to more open communication down the line.This is perfect for breaking down communication barriers and showing off everyone’s quirky sense of humor. It’s especially great for larger groups, as it gives everyone a chance to participate, without putting too much pressure on any one person. The beauty of this game is that no one knows where the story will end up, and sometimes it goes in directions no one could’ve predicted!
Teams use small objects like paperclips, rubber bands, or sticky notes to devise a solution to an everyday office problem, such as tangled wires or tricky door handles. It’s a playful way to encourage innovation while improving problem-solving skills. Plus, you might even come up with a practical fix for those annoying little issues!
Teams are given the challenge of creating an office mural using only Post-it notes, with the mural reflecting a work-related theme. It’s easy to organize: grab some packs of colorful Post-its, assign a theme, and watch as creativity takes off. This is a fun way to encourage teamwork while bringing some color and personality to the office walls.
Instant gratification is a powerful motivator for most people. If you want people to buy more of your product, try putting together a game where they can find out if they won or lost immediately. For example, having people scratch to win, spin a wheel, or pull a lever on a slot machine are all simple actions that could result in an exciting prize for your customers. It can be as simple as a retail store putting together a wheel to spin that has various prizes or discounts attached, and asking each customer if they want to give it a whirl. If you put it near the front of your store, you may be surprised how many people stop in. Make sure to promote it (and the winners) on social media for even more traction.