If your company is especially reliant on customer loyalty, then anything you can do to increase dedication is a smart move. You can put together a quiz for your biggest fans to take to prove they know your business better than anyone. For example, an athletic shoe brand may have a timeline of shoe designs going back 20 years, and whoever can properly label the timeline is a winner. Or, a television show might put together a quiz about the TV characters and their history. Though radio is not as popular as it once was, many stations used to engage in a form of this loyalty testing by sharing codes throughout the day. If someone could call in with all the codes (to prove they listened all day), they were a winner. This adds another layer of fun and excitement for customers, and works particularly well for consumer goods that tend to have high degrees of repeat business.
Instant gratification is a powerful motivator for most people. If you want people to buy more of your product, try putting together a game where they can find out if they won or lost immediately. For example, having people scratch to win, spin a wheel, or pull a lever on a slot machine are all simple actions that could result in an exciting prize for your customers. It can be as simple as a retail store putting together a wheel to spin that has various prizes or discounts attached, and asking each customer if they want to give it a whirl. If you put it near the front of your store, you may be surprised how many people stop in. Make sure to promote it (and the winners) on social media for even more traction.
Charades can be fun and helpful in almost any scenario, and business is no different! For this version, divide the team into two groups. Then have each group get a product, slogan, or promotional tactic to act out, while the other team guesses it. You can focus on products from your company or overall marketing concepts like social media. Keep in mind: the more vague the idea, the harder it will be to act out! You may want to use a charades generator found online to help come up with unique ideas.
In the 1960s, there was a really popular game show of this name, and this is a clever variation. There are also various children’s games with the same concept, since it’s essentially a matching game. It offers a fun way to review things like products, taglines, advertising concepts, etc. To begin, create 30 tiles (or papers), and on the back of each write or have an image of a certain thing. The trick is that two of the tiles have the same thing on them - they’re a matching pair. Unlike a memory game where there are several matching pairs, this game has just one pair, while all the other tiles are unique. Have each team member take a turn flipping two tiles. Everyone should pay attention so that they can try to remember what’s underneath. The person who flips two of the same tiles and uncovers the pair wins. This game is also a really good memory-jogger, and you can up the educational ante by having people describe something about what’s on the tile. For example, if a consumer goods company wants to have employees review a new product line, they can show pictures of products only and each person must state what the product is and one selling point about it. Remember, you’ll need a fairly big space, a board or floor to place the tiles, and big enough tiles that everyone can see.
This activity is the opposite of a quick office game. It requires some time and preparation, but is worth it! Have employees choose a product or service and then create a commercial to sell it. You’ll need a space for everyone to act in, plus recording devices and a way for everyone to watch. Some companies add another layer of complexity by using two bowls. Each bowl has several slips of paper with a word written on it. In one bowl is the style of commercials, such as humorous, scary, or emotional. In the other bowl is an object, such as soda or a copy machine. Have each group pick one paper from each bowl and base their commercial on that. So, you might have one group that creates a scary commercial about a copy machine. Doing it this way necessitates more creativity and often leads to a lot of laughs.
This is another game focused on group wordplay, and one that can be done virtually as well as in person. It’s also really fun, so a great exercise for boosting team morale. To begin, let each person know they’ll take a turn as the story-teller. They should grab an object around them - like a pen or pad of paper - and spend one minute telling the most exaggerated story they can come up with around the object. For example, if their object is a pen, they might talk about how this was the pen used to sign a deal for the most famous athlete in their city. It’s also a game that puts people on the spot and makes them come up with something under pressure, so it’s an especially helpful activity for management level team members.
This is a fun game that brings out lots of creativity and improves communication. Have your team sit in a circle and instruct everyone that they will get to share 3 sentences only. Choose a person to start, and they’ll share their 3 sentences. Once finished, they should say “suddenly!” and then the next person in the circle takes their turn. This cycle continues until you reach the last person in the group, who should conclude the story. For a twist, you can have people make up a completely fictional story, or include real-world information to form a realistic narrative. This makes it amusing but also helps with overall story-telling, which is a key part of effective marketing
You may have heard of an “elevator pitch”, where people have a brief summary prepared in advance about what they do, or what their company does. This is an important skill for everyone to have for networking and connecting with other professionals. This game helps workers to practice these skills and get a little creative in the process. Start by choosing a movie and then asking employees to create a short elevator pitch regarding something present in the movie. For example, they might want to create a pitch based on Batman’s mask or an engagement ring from your favorite rom-com. See how everyone incorporates innovative marketing strategies and descriptions into their elevator pitches.
“Price” is one of the four Ps of marketing, but is an often overlooked element. An exercise that helps your team to come up with a pricing strategy and see how it impacts overall revenue can be really helpful. This game takes about 45 minutes and you’ll need someone who is an Excel whiz to document the numbers portion. To begin, come up with a menu of items for your “restaurant”. You’ll also need an Excel or Google Sheet that has rows for each item, and columns to place cost of goods, price, number sold, and margin. The goal of your group is to come up with pricing for each item that nets a great profit. However, they need to be realistic about things like the cost to make each item and how many people will buy it. If the price gets too high, they should plan to have less customers. This can start a great conversation on pricing strategy overall. How high does the price need to be before customers turn away? How low can you keep prices while still getting a decent margin? Using a template that has formulas built in means your team can just plug in different numbers to come up with several scenarios. This is a great way to drive home the point that even small price changes can make a big difference on the bottom line.
This exercise helps with marketing skills as well as presentation and communication capabilities. It’s a risk-free and comfortable way for even your shy team members to practice talking in front of others. Start by dividing your team into small groups or pairs, and then give each group a random object from around the office (such as a notebook or coffee cup). Set a timer and give each group or pair 5 minutes to pitch the product to the room. If you want to add a competitive element, you can have a judge or panel of judges that will ultimately choose a winner. Otherwise, just let each team pitch with their allotted time and see how creative everyone can be.
Transform your office into a puzzle paradise! Puzzle stations are strategically placed around the workplace, offering employees a mental workout during breaks. It's like a treasure hunt for your brain, with puzzles ranging from crosswords to brainteasers waiting to be conquered.Puzzle stations provide a refreshing break from screens, encouraging mental agility and problem-solving skills. Employees can collaborate, share tips, and revel in the satisfaction of cracking a challenging puzzle. It's a break that stimulates the mind and promotes a sense of accomplishment.
Brace yourselves; it's time to embark on the stress-busting adventure of crafting your very own stress balls. Balloons, flour (or any chosen filling), and a sprinkle of creativity are your tools of the trade. It's DIY therapy with a squishy twist - creating a stress ally that fits snugly on your desk.This hands-on activity is a break from the norm. When employees bond over creating a stress release, the activity turns into camaraderie, creativity, and a therapeutic crafting session. The end result? A desk buddy that's ready to take on stress, one squish at a time.
Att känna till skillnaden mellan en funktion och en förmån är viktigt, särskilt för mer komplexa erbjudanden som teknik eller industritillbehör. Till att börja med kommer alla att behöva granska ett dokument eller en matris som listar funktioner samt fördelarna med var och en (uppenbarligen är detta något du måste förbereda i förväg om du inte redan har något liknande skapat) . Ta sedan samman din grupp för ett virtuellt möte och gå igenom de olika funktionerna eller fördelarna. Välj dem slumpmässigt så att det inte finns något mönster. När du har delat en bör deltagarna höra av sig om det var en funktion eller en förmån. Slutligen, värd för en diskussion om hur lätt eller svår processen var, och hur människor bättre kan skilja sig åt i framtiden.
A light-hearted game that can help with dreaded cold calling skills is bingo. For this activity, you need to break up more senior sales people from less experienced ones. You’ll have two groups (senior and junior). Give each junior participant a bingo card with 24 sales-related prompts. Have the junior reps listen to the more senior ones make calls and fill in their bingo cards accordingly.
Förhandlingar är en avgörande del av framgångsrik försäljning, och det här spelet är ett bra sätt att öva på. Målet är att byta mot bättre föremål än vad du för närvarande har till hands. Börja med att skicka ut grundläggande föremål som kontorsartiklar, en häftapparat eller en läsk från kylen. Låt sedan alla prata med andra och försöka byta mot något de anser vara bättre. Den som slutar med den bästa produkten vinner spelet - eftersom de uppenbarligen kunde hitta bättre föremål. Efteråt är det en bra idé att fråga toppspelarna hur de presterade så bra och vilka förhandlingsknep de kan dela med sig av.
Välj ett slumpmässigt föremål inom räckhåll och ge varje spelare upp till 60 sekunder på sig att ställa till andra deltagare.
In this classic family game, players compete by listing down words that start with the same letter. Make a sales-training version where you can hone more business development skills. You’ll need a letter spinning wheel, pens, and paper.
One of the most popular sales training activities and a simple workplace competition, in this game you simply hand each person a pen and have them take a turn selling it to the larger group. What is the sales pitch? What are the questions and objections? Who has the best selling points? After the activity, have a discussion about what stuck out to everyone - what worked and what didn’t. Not only does this force people to get more comfortable with public speaking, but everyone can learn some new tricks, too.
A really simple activity, this game teaches people how to proactively engage new people. Everyone will need a pen and paper.
Öka lagets självförtroende genom att öva på att prata med människor du inte känner väl. Para ihop personer i grupper om två och ge dem sedan några uppmaningar. Deras mål är att lära sig denna information av varandra genom en naturlig dialog. Till exempel kanske målet är att lära sig om deras internationella favoritkök, eller deras favoritställe att semestra på. Det är bra övning för att ha ett mål i åtanke och sedan vara kreativ om hur man kommer dit.
For an ongoing game that will add some fun to the daily routine, start a cold calling point system. Take five minutes out of each day and have employees record their cold calls. It can be really fun to see points add up over time and learn from each other. Keep a whiteboard or other points-tracking system in view so everyone can get a status.
Det här är en bra aktivitet för att lära dig mer om att undersöka frågor, avslöja saker som inte sägs och bygga relationer med potentiella kunder - alla värdefulla färdigheter i säljprocessen!
En viktig del av att sälja är att förstå kundernas behov: vad de vill ha eller vad som driver dem att köpa något. Hjälp ditt lag att finslipa dessa färdigheter genom att pitcha saker till dig eller en annan panel av domare. Välj några vanliga föremål, till exempel saker från hela kontoret. Koppla sedan ihop personer (eller arbeta som individer om din grupp redan är liten) och be dem turas om att pitcha föremålet för dina domare. Ge alla några minuter på sig att komma med en unik presentation och se till att de förstår produkten. Lägg till ett pris till vinnaren för att öka ante:n lite.
Försäljning är ett sifferspel, och ju mer ingående dina representanter förstår detta, desto mer motiverade blir de att fortsätta ringa och ta möten. Du behöver lag med 8 spelare, så antingen håll din grupp liten eller dela upp större grupper i mindre. Ge varje lag på 8 personer en tärning och en timer (inställd på 30 sekunder). Låt varje person ta en tur och låt en "sekreterare" i gruppen skriva ner resultaten för varje kast. I synnerhet bör de skriva ner varje gång någon får en "6" och registrera hur många försök som krävs för att få det resultatet. Nyckeln är att spelarna kan rulla så många gånger de vill under 30 sekunders intervallet. Du kommer snabbt att se människor röra sig mycket snabbare för att få fler försök att få "6" - precis så som den övergripande försäljningsprocessen ska fungera. Ju snabbare du rör dig, desto fler prospekter har du, och desto mer sannolikt är det att du får ditt önskade resultat. Det är en snabb visuell representation för att driva hem det som gör en verkligt produktiv säljare.
Varje säljare har stött på en prospekt som är full av invändningar och generellt gör deras jobb svårare. Ju bättre människor kan hantera sådana individer, desto mer effektiva kommer de att vara på ett säljjobb. Sortera människor i par och låt dem spela ett säljmöte, där en av dem spelar rollen som en svår prospekt. Den personen bör utge sig för att vara den tuffaste möjligheten de har kommit i kontakt med, rulla ut alla vanliga invändningar och samtalspunkter, medan den andra personen försöker övervinna dem och svara på frågor. Samla sedan alla tillbaka för en diskussion om hur samtalen gick. Alla kommer att ha något att lära sig om hur de ska hantera sitt nästa utmanande säljmöte.
Kommer du ihåg minnesspelen som du brukade spela som barn? En variant av denna aktivitet kan hjälpa nyanställda att lära sig om dina produkterbjudanden. Du behöver inget mer än en penna och papper! Börja med att göra en lista över de produkter som ditt företag säljer. På samma sida, lista produktegenskaper och prispunkter. Skriv sedan på separata papper en kort produktbeskrivning för var och en av artiklarna. Låt säljarna matcha produkterna med de korta beskrivningarna. Eller, som en annan variant, istället för beskrivningar kan du använda kundernas behov eller önskemål, eller en annan indikator som skulle hjälpa människor att bättre förstå din produktbredd och hålla dem raka.
Making a game out of training is a great way to get people more excited about the subject matter. And which game is better than Jeopardy? A quiz show format is an innovative way to introduce new material and understand how much your team has absorbed.